Date: February 23, 2011 01:01AM
"To outsiders, events such as this have all the feel of a cult, the true believers cheering as men and women dangle promises of wealth, spiritual well-being, personal health, family togetherness and happiness through the medium of fruit juice."
"If you really throw everything in and just ballpark it for the economic impact on the state, I think it gets pretty close to $10 billion," Israelsen said. "As best we can tell, behind tourism we’re the biggest industry."
That says a lot about Utah.