I would have lost my temper, reached across the counter, grabbed the a-hole by his shirt and demanded my f'ing money back. Probably trashed the place on the way out.
Hits the nail on the head - masses won't pay any attention until they experience the speed throttling, and realize that they can't afford what the big guys pay.
Can we all please close our eyes and say a prayer, while we wait - 60 seconds for an RfM thread to load?