Posted by:
anonyXmo
(
)
Date: May 22, 2020 04:54AM
I actually received that rarity of rarities the other day, a handwritten letter in the snail mail written specifically to me. At first I suspected it was another bulk mail scam, but I can recognize their faux-handwriting type font, and the letter had a real stamp on it, first class, not bulk.
It was from a total stranger but living in my local neighborhood (strangely, he wrote only a p.o. box number, not his street address) ... It reads something like this:
"My wife and I live in the neighborhood though we are not able to speak in person because of the COVID-19 virus. We care about well being of our neighbors and out of respect and the safety for everyone, we are staying at home while continuing to share bible answers to important questions like, Why does God allow suffering? What is God's purpose for the earth?"
It goes on a little longer and "invites" me to the JW org website and mentions an online bible study course. The envelope also included a little JW flier.
Curious marketing strategy. I get the warm appeal factor, I certainly felt personally touched by this person as much as if he had been standing at my front door, but also strangely cold at the same time. I strongly suspect all JWs have been instructed on exactly how to compose and send these letters in lieu of making personal contact due to the quarantine.
I don't know if it's smart marketing or not, as the end result is still the same old stuff.