Well. When most of us try to bend reality to our will it springs back and slaps us in the face, or, somewhere else more fleshy.
But for the gifted few--shamans, if you like, but I prefer"Shameless"--they have little people from the village to do the dirty work to keep things bent as they promise a future reward. A way, way, way in the future reward. It's an alpha beta world after all.
You lose. I proposed, as an example, the custom soda craze that seems to be a Utah specific phenomenon. Avoiding coffee and tea in favor of sugar drinks because your God says it's better for you won't stop the metabolic disease from damaging your nerves and liver.