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Date: December 17, 2012 07:32PM
Yes, it is a business/corporation sole. Here is how they got as "good as Hallmark at milking the heart strings and building a gigantic fan base."
http://www.bonneville.com/?nid=32"Our unique strength is the ability to touch the hearts and minds of our audiences, evoking first feeling, then thought and, finally, action. We call this uniquely powerful brand of creative "HeartSell"® - strategic emotional advertising that stimulates response."