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Posted by: citizen not logged in ( )
Date: December 17, 2012 07:32PM

Yes, it is a business/corporation sole. Here is how they got as "good as Hallmark at milking the heart strings and building a gigantic fan base."

http://www.bonneville.com/?nid=32

"Our unique strength is the ability to touch the hearts and minds of our audiences, evoking first feeling, then thought and, finally, action. We call this uniquely powerful brand of creative "HeartSell"® - strategic emotional advertising that stimulates response."

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Posted by: 2+2=4 ( )
Date: December 18, 2012 09:58AM

Wow. Yeah, it fits right in.

As Susan said on the other thread: "Once you realize LDSInc is a business it is much easier to see and understand the way it works."

Once I came to that realization, the whole organization, history, contradictions, etc etc, all the details started making sense to me.

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Posted by: citizen not logged in ( )
Date: December 18, 2012 10:31AM

Indeed, the rabbit hole isn't so deep once you realize that the Church is a corporation.

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Posted by: 2+2=4 ( )
Date: December 18, 2012 01:57PM

It's sort of Orwellian...the Heartsell link I mean.



Edited 1 time(s). Last edit at 12/18/2012 02:54PM by mormom.

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