So roughly 375,000 active mormons saw the film, perhaps a few times. I am not even remotely curious about this film. You would have to pay me 4.5 million to see this film, okay well maybe just a $1,000.
The purpose of the film was probably multi-pronged, but you know the "brethren" didn't think twice about production cost being covered, know they could eek out every last bit of recreational money from the faithful.
and is now showing at a couple of dives in Santa Fe, but I think after that, it will limp back to SLC and then reincarnate as a DVD, to glorify TBM movie collections and gather dust.
You can't even take the $5 million as accurately representing the number of viewers. Remember, Holland urged mormons of means to buy out whole showings, or to buy blocks of seats. Once bought, some of those seats may have remained empty.