It makes sense that they have done at least a modicum of research on the issue of attempting to expand into SLC, and that since they are spending money in SLC, said research must have indicated it was worth the effort.
I'd love to know how they did their research and the results.
I am especially curious whether it indicated that Scientomalogy has a chance of being a 'refuge' for those leaving TSCC...
Interesting. We have had contact with many ex-Mos here and in real life and I am unaware of an ex-Mormon turning to Scientology. I am sure it happens, but is has to be rare. The billboard is probably for disaffected teenage Mormons or young non-Mormons who could be vulnerable. I hope Scientology fails.
Eric, I also wondered if the C of S contracted for x-amount of advertising space across the country, and the ad was simply part of a nation-wide recruiting campaign due to Leah Remini’s work. Hugs, Bro!
I can't imagine that Scientology is selling well these days. There is simply too much negative information out there about it. Perhaps the Scientology authorities are trying to pick off the Mormons who are leaving their church.