It takes a special kind of idiot to organize a peaceful protest and they ends in up breaking into a wildlife refuge and being holed up there in a standoff with the Oregon state police and FBI. One of your friends end up getting killed and you end up in jail. What did it accomplish? Nothing.
But Bundy’s fondness for the Book of Mormon and his gung ho Mormon attitude helped taint the image of Mormons to the public. Something Russell M Nelson is trying to run from but that’s easier said than done.