Follow the Money, not the Word of Wisdom.
I have a good friend/source in Utah who, back in the 1990s, visited with a LDS collector acquaintance of his in the Berkeley, CA, area. This collector of Mormon memorabilia had all kinds of books and documents in his possession, including some protected by a fire-proof safe in which were secured original ZCMI bills of sale to the family of Brigham Young of various and significant supplies of liquor. My friend/source (who is as solid as they come in terms of veracity), personally saw these records and attested to their existence.
--If lurking TBMs here (or others burdened by secret shaky faith syndrome) doubt the reality that the Mormon Church-owned Zion's Cooperative Mercantile Institute actually trafficked in spirituous liquors, take the word of the sixth president of the Mormon Church, Joseph F. Smith, who said the following when he was also president of ZCMI:
“Some of our pretended pious people, a few years ago, were shocked and horrified by seeing the symbol of the All-Seeing Eye and the words 'Holiness to the Lord' in gilt letters over the front of Zion's Cooperative Mercantile Institution.
"Especially was this the case with some of our brethren when they found these letters over the drug department of Z.C.M.I. Why was it? Why some of these pious Mormons found that Z.C.M.I. UNDER THE SYMBOL OF THE ALL-SEEING EYE AND THE SACRED WORDS, 'HOLINESS TO THE LORD,' SOLD TEA AND COFFEE AND TOBACCO and other things possibly that Latter-day Saints ought not to use; and at the drug store, Z.C.M.I. KEPT LIQUORS of various kinds for medicinal purposes.
"It was terribly shocking to some of the Latter-day Saints that UNDER THESE HOLY WORDS LIQUOR SHOULD BE KEPT FOR SALE. Has it injured me, in any sense of the word, because Z.C.M.I. drug store kept LIQUOR for sale? Has it made me a drunkard? Have I been under the necessity of guzzling liquid poison? Have I made myself a sot because liquor was KEPT FOR SALE BY Z.C.M.I.? I am not the worse for it, thank the Lord. And who else is? No one, except those pious Mormons who in open day or under the cover of night would go into the drug store and buy liquor to drink. . . .
"Those who were the most horrified at seeing the All-Seeing Eye and 'Holiness to the Lord' over the front door of Z.C.M.I., I will guarantee are the ONES THAT HAVE BOUGHT THE MOST TEA AND COFFEE, TOBACCO AND WHISKEY THERE. . . .
"It does not matter to me how much tea and coffee Z.C.M.I. sells, so long as I do not buy it. If I do not drink it, am I not all right? And if the poor creature that wants it can get it there, that ought to satisfy him. IF HE COULD NOT GET IT THERE, HE WOULD NOT PATRONIZE Z.C.M.I. AT ALL, BUT WOULD GO SOME WHERE ELSE TO DEAL.”
("Conference Report," April 1898, p. 11, quoted under the headline, "Joseph F. Smith Justifies the Sale of Coffee, Tea and Liquor at the Mormon Store ZCMI (He was president of ZCMI when he said this)," at "Drinkin' & Smokin' Prophets,"
http://www.realmormonhistory.com/smoking,.htm, emphasis added)
--Further confirmation that the Mormon Church deliberately trafficked in consumptive alcoholic beverages through its wholly-owned ZCMI is confirmed below.
In 1908, the "Salt Lake Tribune" fingered the LDS Church for doing business in booze:
". . . [T]he Mormon priesthood . . . resisted to the utmost the establishment of liquor houses by Gentiles here for a good while, not because they were liquor houses but because the Gentiles were getting the trade. . . .
"This fierce effort to retain the liquor traffic here as a monopoly of the Church was quite in accord with the present status of affairs here where the church is running the biggest liquor business in the state, through its Z.C.M.I. drug store and also through the big liquor business done by Apostle Smoot in his drug store at Provo. . . .
"By means of auxiliary companies like the Z.C.M.I. drug company they maintain a huge liquor trade for the benefit of the Church hierarchs and the trustee-in-trust for the Church, and at the same time claim to be special advocates of the temperance cause; and while taking the tremendous profits of that trade, throw up their hands in horror at the idea of people spending so much money for liquor . . . . denying all responsibility for it, while at the same time pocketing the profits and getting away with the rewards."
("Salt Lake Tribune," 14 July 1908)
--Joseph F. Smith, while president of the Church, was, in fact, identified as the president of ZCMI during the time it was in the business of selling alcohol to its patrons. Congressional testimony, given under oath during hearings associated with the Reed Smoot case, makes this clear, as admitted by ZCMI's own sales manager. From the testimonial record:
"Mr. Carlisle: You are traffic manager of the Zion Cooperative Mercantile Institution, I believe?'
"Mr. Love: 'Yes, sir.'
"Mr. Carlisle: 'Does it not deal in liquors?'
"Mr. Love: 'It does.'
"Mr. Carlisle: 'Who is the President of that concern?'
"Mr. Love: 'Joseph F. Smith."
("Reed Smoot Case," vol. 4, pp. 318-19)
--Jerald and Sandra Tanner, writing in their book "The Changing World of Mormonism," note the blatant two-faced faithlessness of it all:
"Heber C. Kimball, who was a member of the First Presidency, once claimed that 'virtuous Saints . . . will not sell whiskey, and stick up grogeries, and establish distilleries" ('Journal of Discourses,' vol. 2 p. 161).
"This statement seems very strange when we learn that Joseph Smith sold whiskey in Nauvoo and that Brigham Young built a distillery and sold alcoholic beverages in Utah.
"Even the Mormon-owned Zions Cooperative Mercantile Institution (now known as ZCMI) sold the items forbidden in the Word of Wisdom. On October 7, 1873, George A. Smith, a member of the First Presidency, admitted: 'We are doing a great business in tea, coffee, and tobacco in the Cooperative Store.' ('Journal of Discourses,' vol. 16, p. 238)"
(Jerald and Sandra Tanner, "The Changing World of Mormonism," Chapter 18, "The Word of Wisdom," at:
http://www.utlm.org/onlinebooks/changech18.htm)
--And now. as a telling aside, we find out that the Hotel Utah's original bar--with all its hard (not "medicinal") liquor--was allowed in by President Joseph F. Smith in order to pay off construction debts. "Thuth saith the Lard (hic!)":
"'The largest and finest bar in the West [was built] in the basement of the Hotel' to pay off a $2 million construction loan. The financing was secured by Presiding Bishop Charles W. Nibley, from New York financier Charles Baruch. But the scheme obviously required the sales of hard liquor. When informed of building a bar, 'President [Joseph F.] Smith went through the ceiling; which was it to be, the word of Wisdom or fiscal soundness?' In the end, President Smith capitulated."
("Joseph Smith Memorial Building," under "History," at:
http://en.wikipedia.org/wiki/Joseph_Smith_Memorial_Building)
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The Mormon Church hypocritically selling booze with forked tongue while claiming to be following their God's Word of Wisdom?
And all in the name of beating non-Mormon Gentiles at their own game?
Anyone want to drink to that?