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Posted by: Twinker ( )
Date: October 31, 2011 02:21PM
Turley: How We got the Book of Mormon

Can someone who understands book marketing explain this?:

"How We Got the Book of Mormon" by Richard E Turley is available from Deseret Books but only one copy is available from Amazon.


http://deseretbook.com/How-We-Got-Book-Mormon-Richard-E-Turley-Jr/i/5057491

http://www.amazon.com/How-We-Got-Book-Mormon/dp/B005GW4F4O/ref=sr_1_1?s=books&ie=UTF8&qid=1320085122&sr=1-1

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Posted by: freeman ( )
Date: October 31, 2011 05:32PM
Re: Turley: How We got the Book of Mormon

I didn't see anything in the description about rocks in hats, so there's the first rule of marketing - don't alienate your core market!

The Amazon seller isn't Amazon themselves, but a small independent online retailer called "confettibooks" probably as a dropshipper who doesn't even own the book, but has access to another retailer where they can buy if for a few dollars less than they are selling it. They can list thousands of books without ever owning or storing a single one, and those $2-3 margins all add up.

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