Posted by:
rt
(
)
Date: December 12, 2011 11:42PM
I do. I like to call it "asymmetric influencing" because brainwashing is a loaded word.
We all try to influence the people around us: parents influence their children, managers their employees, companies their customers, etc.
The hallmark of such influencing is reciprocity: parents are influenced by what they think is best for the child, good managers have an eye for the development of their employees and companies better listen to what their customers want or ele they go under.
Assymmetric influencing occurs when there is no reciprocity, like in the Mormon church. The interests of the group supercede the interests of the individual. The individual has no influence over group leadership and direction, while group leadership, in contrast, interferes in the individual's life down to a very minute level (what food to eat, what clothes to wear, what entertainment to persue, etc.).
Basically, assymetric influencing is manipulation. It uses such techniques as:
- inducing fear and guilt;
- cultivating a strong us-versus-them mentality;
- encouraging group think, discouraging independent thought;
- enforce strict rules;
- meet out rewards and punsihment;
- social control and group pressure;
- inducing stress and keeping busy;
- discourage external information;
- polarisation, black-and-white thinking.
Of course, parents also meet out rewards and punishments, athletes live by very strict rules and sportsfans polarise and cultivate a strong us-versus-them mentality too.
However, when you combine manipulative processes with authoritarian structures, that's when the faeces collide with the ventilator. Manipulative processes do well in organisations with:
- a hierarchical, top-down command structure;
- many managerial layers;
- authoritarian, undemocratic decision making;
- non-transparent financial structure;
- own, layered information provision;
- isolated, inward focus;
- extensive control apparatus.
Again, these elements are not exclusive to any one organisation or necessarily bad in and of themselves but combined with the manipulative processes above, there is a huge potential for abuse stemming out of far-reaching and one-sided influencing and control of a person's behaviour, emotions and thoughts.
And that's what's popularly referred to as brainwashing.