I live in SE Idaho and there is a Missionary Mall on one of the busiest streets in town. The store front was quite large and faced the main street. I drove by last night and they have since moved to around the corner, smaller space, and not nearly as visible as before.

SE Idaho is super TBM and one would think with the missionary age being lowered, Missionary Mall would be booming right now, unless their prices aren't competitive. Graduation is in a couple of months and that means tons of farewells are coming up. IDK...I thought it was odd.

good observation.

That tells more than LD$ Inc. is admitting.

Are you talking about the one near the movie theatre and furniture row? If so, we're practically neighbors, lol. That is surprising, regardless of where in SE Idaho.

Where'd it move? Though maybe the move does make sense. Now that there's a big temporary increase, they don't need the prominent location to drag in business because lots are flocking to them at their less-expensive location.

It's in the same block of buildings, just in the back side.