Posted by:
bender
(
)
Date: January 17, 2011 03:29PM
I have an observation and questions about everyone’s favorite mall being built in downtown Salt Lake. Maybe someone in the know, like Mighty Builder, can answer these. Construction on City Creek Center is buzzing right along. Many portions look nearly complete, especially the high rise condos. There are three condo properties being built in City Creek. The Regent, Richards Court, and Promontory Tower.
http://www.citycreekliving.com/On the link I shared you can see The Regent and Richards Court being marketed. The Regent has about 60% of it’s units reserved,(after having to slash their prices nearly in half). And Richards Court has about 30% of it’s units reserved,(those units overlooking Temple Square are all reserved, while those overlooking the mall remain empty).
What’s conspicuously absent is Promontory Tower. Promontory Tower is the huge 32 story tower being built on S. Temple. This tower is nearly done. The exterior is complete, the interior is moving right along with lobby having most of its finishes up. Yet for some reason, LDS.Inc has not put these condos up for sale. Why?
Building high rise condos is risky even during boom times, and developers start selling them when the building’s just a hole in the ground or even before. So what’s the deal with Promontory Tower? Even if they start selling now, at the rate other two properties are selling, this towers going to mostly empty for a long time. Yet even now as the tower nears completion they show no sign that they’re going to put the condos up for sale.
So who then exactly are those luxury condos and penthouses made for? Is Promontory going to be the new luxury home for the big 15 and other GA’s? Did LDS.Inc just spend hundreds of millions of dollars for a luxury tower for its leaders to live in? Or could it simply be that they realize they picked the worst possible time to build a high rise condo, and are just going to let it sit for a years, hope for the market to improve, and then sell it? Either way, whether it’s a home big enough for the egos of the big 15, or a testament to poor marketing and business decisions, it’s a perfect monument for LDS.Inc.