Which poses more than a slight problem for Mormonism.And they know it!
They can increase missionary efforts significantly. They can guilt Mormons into believing 'every member is a missionary' and put them under immense pressure to coerce their friends into investigating. They can even promote fanatically online with their facebook page and websites.
BUT...None of this really matters in my opinion because the church is still a cult and always will be a cult Full of inaccuracies and irregularities.
They want to make any strides in their missionary efforts?
Then they seriously need to brush up on their more than questionable history/strange practices(garments,word of wisdom,temple ceremonies etc.)!!