Posted by:
2+2=4
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Date: July 18, 2014 01:17AM
With MLMs, the "distributors" are really the customers. There is some retailing going on, but the main "customers" are the distributors themselves, that is the irony, and nine out of ten don't make any significant money at all, especially when you factor in their time, and many actually lose money, sometimes in the tens of thousands of dollars.
They are sold this fake BizOp and told they are going to make real money with it. MLMs hold "opportunity meetings" or trainings or pep rallies/extravaganzas where up-line "Diamonds" or "Chairman's Club" members(or whatever the particular lingo is for that MLM) get up on stage and give testimonials about how much money they've made, and the cars and mansions they own, the vacations they go on, etc. the face they show to the public is that they are selling product, but at the trainings, almost all the talk is about recruiting.
They start people out purchasing and reselling product, on which supposedly they can earn retail profit. Usually the distributor's discounted products prices are so high, though, that the recruit can't sell very much at the supposed retail "SRP". The distributors are sold the idea that their distributor price is at a "discount", say 75% SRP, but the SRP doesn't necessarily reflect fair market value, it's just a made up number, not necessarily what is competitive in the real marketplace. The MLMs need these large margins on the product, this is the loot that is then divided among the up line as recruitment rewards. That's why the prices are high. Usually they are just commodity products, but they try to tell you their product is The One True Product (of whatever category it is) on the Face Of The Earth. Meanwhile, the recruit is being pushed to buy overpriced and useless training materials to learn the "no fail, proven business method", which is mostly about recruiting. They may be sold "leads", at say, $100 a pop, most of which are dead ends. They are also being pushed to buy tickets to the pep rallies (maybe $70 for example) and there are travel expenses and advertising expenses that come out of the distributor's pocket as well. They are also pressured to buy business website packages, usually a monthly charge, from their up-line, or other "tools" that they are told they need to make a go of the business. The up line makes big money on all these "tools"(and sometimes the MLM corporate umbrella company can profit from "tools" as well) The recruit is at some point told that in order to make the real money, they need to be at a certain level in the company, then they can earn passive advance commissions/royalty income (again, lingo varies) from their downline that they are supposed to be recruiting. In order to be at that level, though, they have to purchase a certain amount of product, to use and sell (good luck with that). Have to USE the product to sell it, is part of the whole culture. This buy in to the passive income level can be for example a few thousand dollars of product. This is sort of the "pyramid" buy in level of the scheme. There are many sides to the fraud, though, and it's not a true pyramid, there is no such thing, but it's pyramid-esque. It is really a lot of mini-pyramids, that constantly collapse (failed distributors quitting, known as the "churn" of distributors at the bottom levels).
Long story short, for nine out of ten people, expenses outstrip any profits, either from retailing or passive commissions. Even people at levels that sound successful, like "Millionaires Team" are not making a living wage at it. Usually it's only the top one percent or so who are making real money at it. You have the rare people who did not get in at the beginning, with the right personality, who might break through to the top. They have to be willing to lie, though, to do it. Joseph Smith would have made it to the top of an MLM, that is the type of personality needed.
Since I can't talk about Mormonism to my Mormon convert son, the MLM story has become my hobby this past year and a half. MLM is a business cult-tactic group, and it is so much like Mormonism. Cults are very predictable and follow the same patterns. If you want to see a parallel universe to Mormonism, sign up for the Seeking Alpha website and read all the posts related to the Herbalife battle (thanks to Pershing Square shining a bright light on MLM via the billion dollar Herbalife short). Unfortunately, it would probably take you a year to catch up, there have been so many articles and long long comment threads there. The Herbalife/MLM defenders/apologists sound pretty much like TBMs/Daniel C. Peterson. Lol.
MLM Herbalife is now being investigated by the FTC, the SEC, the DOJ, and two state Attorneys General. So far, the regulators have been taking MLMs on a case by case basis, but that is futile, it's pretty much a game of whack a mole, with the regulators losing. When they shut one down, another one pops up somewhere else with the same players and a different product. Some are hoping because the Herbalife case is so huge, and has received so much publicity, the regulators might enact some meaningful change that effects the entire industry this time. BTW, Amway, NuSkin, HLF and other MLMs with deep pockets have been buying political influence for decades.
Note Utah is indeed very MLM friendly.
There are variations. Tupperware has distanced itself from MLM, Pampered Chef may be okay...these are both "party plan" direct sales companies, not MLM...Tupperware does actually track retail sales, that is the key...are there significant retail sales to non-members at full SRP?
There's a new book out by a guy that was a top level MLM player. "Downline - an Intolerable Potential to Decieve" author E. Robert Smith. It's not Shakespeare, but it's quite readable, and if you know nothing about MLM, it's kind of like when you read the real story of Joseph Smith for the first time....you can't make this stuff up. I mean, did you know that the Bush appointee as head of the FTC during the early 2000's, Timothy Muris, was an Amway lawyer? And there were no MLM prosecutions during his tenure? Things like that.
If you want to learn more, check out Robert Fitzpatrick's excellent website "Pyramid Scheme Alert". Or check out Ackman's sites. herbalifepyramidscheme.com and factsaboutherbalife.com. Or for a more Utah version, search Jon Taylor/NuSkin, you should find his MLM education site.
Edited 1 time(s). Last edit at 07/18/2014 11:22PM by 2+2=4.