Posted by:
Jesus of Orem
(
)
Date: July 21, 2016 02:23PM
Yesterday (7/20) the L.A. Times published an editorial about Herbalife's settlement with the FTC.
A few relevant excerpts:
"…Herbalife has been dogged by accusations that its distributors are actually victims of a scam designed to enrich the company and a few people at the top of the distribution chain…
"Known as multi-level marketing companies, firms like Herbalife… recruit individuals to act as distributors by promising them a cut of the proceeds… profits lie not in selling small quantities to many customers, but in persuading friends and acquaintances to buy large supplies that they, in turn, distribute within their social circles.
"And therein lies the problem, because the same approach is the hallmark of a pyramid scheme…"
[And now, the fun part]
"The settlement with the FTC sets at least two key standards for Herbalife, and by extension every other [MLM] that wants to avoid a lawsuit by the feds. The first is that the incentives offered to distributors have to be tied to sales of the product to bona fide consumers… distributors can't be rewarded for funneling products onto other middlemen; companies must have a stake in the success of their products at the retail level.
"The second is that the materials Herbalife uses to attract distributors can't promise a better life than the company can actually deliver. The FTC's complaint cites promotional videos… that show 'images of expensive houses, luxury automobiles and exotic vacations,' while offering testimonials from distributors who claimed to be making six- and seven figure incomes… a legitimate business should be able to entice people with its actual results."