This is B.S. from start to finish (but no surprise there). And all the usual extrapolated explanations...
Why is a choir's logo made up of organ pipes? A choir can also sing a cappella, or be accompanied by a piano, or orchestra, etc.
And the "dome shape." Is it the building that's important?
And the ridiculous claim of the short name people know best! a) like there's always been a "short" and "long" name, and b) NO! The name people know best is "MORMON Tabernacle choir."
And what the heck is a "tabernacle choir."
What's important, the location? The building?
Woohoo, we're the choir that accompanies the speshul organ in the speshul building at a speshul place.
I think they should fill a bunch of multi- colored balloons with helium & orelease them for the Hosanna Shout & the Halleluja chorus of Handel's MESSIAH (if they ever perform that again)
"I think that it's also important to point out that this simplified logo was designed to allow people to add their own meaning or feeling to it..."
I am glad that they agree with me. Personally, I see a group of broken crayons. It reminds me to throw them away because they serve no purpose or function to me.
Big fizzle. I wonder who's son-in-law came up with such a work of art. That logo represents "music" about as much as the choir itself does. Structured monochromatic stick-figures don't stimulate anyone's imagination or "meaning or feeling."
I'm sure the creator (male) is a recent graduate of the BYU School of Design. (I think the interior decorating and design department originated in my aunt's basement in Provo, back in the 1960's.
The cult should have forked out the big bucks to Madison Avenue for this one. Also, the cult should not have bastardized the Christus statue, for their other logo.
Yes, the cult is taking advantage of this hyatus to re-brand and re-group, and re-furbish. Much like some of us in isolation are losing weight, exercising, organizing, writing, painting, and doing everything ourselves. By the way, how's cutting and dyeing your own hair working for you? My makeover has been about as successful as the Mormons' makeover--yikes!
The one cultural thing that Mormons did right, and they screwed it up, because they have an idiot for a leader.
The Mormon Tabernacle Choir had a world class reputation for performing hymns and patriotic songs. Mormon president Nelson, a decrepit and doddering fool, decided to remove the word Mormon from the choir's name. This was a stupid decision, and the new title shows it by including 'temple square.' Had the name simply been shortened to "The Tabernacle Choir" it would have accomplished what Nelson wanted. But the Mormons just have to advertise Mormonism somehow, even if they can't say the 'M' word.
The tabernacle building is the best piece of architecture ever created by the Momos, and I think the highly derivative, but glorious, Salt Lake Temple is next after that. I agree that Temple Square is a big deal for Mormons, but these people need to learn how to create titles!
I love one of the comments that the organ logo resembles a barcode. Very appropriate for a money making corporation.
To me the logo looks very sad. The line that represents the tabernacle dome looks like a frown and the flat line that is supposed to be the foundation makes it all look kind of stagnate - - just like the Mormon church.
The logo should be designed with one little dark brown or black spot and be designed in such a way that when your eyes scan across the logo you focus on that one little spot.
I had to look twice to even realize where the logo was in that article - those lines? Gag is right.
I don't know much about advertising but I do realize that if you have to explain your logo it's a bad one.
Who in the general public is going to read the explanation to figure out the meaning of the logo? And within that explanation is reference to the new name as well. It's all getting too changey. Seems indecisive.
Typical - a bunch of lines to represent the church's most identifiable feature - not people. I wouldn't know those lines were meant to represent organ pipes if I studied the logo for a thousand years.
I give it a big fat clang.
How many tithing dollars do you think it took to come up with that creation?
I could do a better job and I'm no artist and no advertising or trademark genius.
What are you talking about? It perfectly represents their people. Round pipes of different shapes and sizes in their square holes making joyless noise for The Lord.
from my very limited POV, ChurchCo gives very scant recognition to the rank-and-file participants / donors of anything that happens in Morland from the 'member janitors' to the MoTab members & beyond.
My impression on reading their explanation for the new logo was that the mention of "firm foundation" was a scripture reference.
The "foundation" mentioned in the Bible is a reference to Jesus.
For example (King James Version):
1 Corinthians 3:11-13 - "For other foundation can no man lay than that is laid, which is Jesus Christ."
Isaiah 28:16 - "Therefore thus saith the Lord GOD, Behold, I lay in Zion for a foundation a stone, a tried stone, a precious corner [stone], a sure foundation: he that believeth shall not make haste."
2 Timothy 2:19 - "Nevertheless the foundation of God standeth sure, having this seal, The Lord knoweth them that are his."
I have often heard of a foundation, a firm foundation, a sure foundation (all referring to Jesus Christ).
I thought maybe the LDS makers of the logo used that concept as part of their efforts to incorporate religious symbolism into their design.
Edited 1 time(s). Last edit at 04/29/2020 08:19PM by Nightingale.
But what is the "clear" foundation the pipes are "resting" on? Personally, I think of something solid and substantial when I hear the word Foundation, not something clear - which to me suggests something breakable and fragile.
If they are using the word "clear" to mean something like "obvious" or "straightforward" I still don't get what they are trying to communicate with this logo, especially since literally nothing is touching anything else and the pipes themselves are in two pieces.