Date: April 01, 2021 08:38AM
Eve isn't in this version...https://www.bbc.com/news/business-56572245
Nike is suing Brooklyn art collective MSCHF over a controversial pair of "Satan Shoes" that contain a drop of real human blood in the soles.
The $1,018 (£740) trainers, which feature an inverted cross, a pentagram and the words "Luke 10:18", were made using modified Nike Air Max 97s.
MSCHF released 666 pairs of the shoes on Monday in collaboration with rapper Lil Nas X and says they sold out in less than a minute.
Nike claims trademark infringement.
It has asked the court to stop MSCHF from selling the shoes and prevent them from using its famous Swoosh design mark.
"MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF's products and Nike," the sports shoe giant says in the lawsuit.
MSCHF "dropped" the black and red shoes on Monday, coinciding with the launch of Lil Nas X's latest song Montero (Call Me By Your Name), which debuted on YouTube last Friday.
In the heavily stylised video, he slides down a stripper pole from heaven to hell before dancing provocatively with Satan, then snapping his neck and stealing his horns.
The imagery and the shoes both reference the Bible verse Luke 10:18 - "So He told them, 'I saw Satan fall like lightning from heaven'."
Each shoe also features a signature Nike air bubble cushioning sole, containing 60 cubic centimetres (2.03 fluid ounces) of red ink and a single drop of human blood, donated by members of the MSCHF art collective.
In its filing with the US District Court for the Eastern District of New York, Nike said it did not approve or authorise the customised Satan Shoes.
Edited 2 time(s). Last edit at 04/01/2021 09:26AM by anybody.