Posted by:
Tyson Dunn
(
)
Date: October 11, 2021 05:23PM
If you want to wring some statement of implied superiority out of that, you're free to do so, but it's not intended as text nor subtext.
Most importantly, there's no difference between me and other people in not venturing far from the familiar surroundings. I'm a creature of habit too, and it would shock me to learn that the majority of humanity were different.
My observation is that when the internet was newer, fresher, there was more reason to go exploring and chasing links. The connectivity of the internet was more horizontal.
But the search engines, and Google in particular reined that in and brought order to it with an expectation that, if you needed to know, find, or buy something, one source would bring it to you.
When I was a webmaster, our site had all sorts of other sites that we linked to. Over time, the latter shut down because they didn't get the traffic that they had previously - it was siphoned to Facebook and the like, who replicated a lot of their content and services.
To be clear, the services provided by the large search providers, the large hosts, the large social media sites, and the large marketers like Walmart in the brick-and-mortar realm and Amazon online, do have advantages of scale that the smaller providers lack, but becoming accustomed to the habit of using any of these still implies an acquiescence to a walled garden, no different from when Prodigy or AOL ruled as service providers.
And once one becomes accustomed to staying in these familiar lanes, the walls are there, if unobvious.
Truly, the notion of people liking limited choice over greater choice is a known factor in design of supermarkets where limiting the number of brands keeps traffic flowing. (The converse design choice is used on some restaurant menus to steer people into buying the most prominently-displayed and profitable meal choices, while giving an illusion of carrying everything under the sun.) And people exhibit brand loyalty for any number of reasons, none of which are inferiority.
If you prefer, I could have used the more neutral phrasing of "compelled to", but the result is the same. People largely stretch when circumstances either force or allow them to. People react to both the nudge of advertising and word-of-mouth - whether these are positive or negative - to make decisions that encourage them to change or extend their habits. But none of that is a judgement nor a derisive observation.
Tyson