The brands you listed are profit-making businesses that promote themselves to the public as such. While the Church of Jesus Christ of Latter-day Saints is run like a profit-making business (cue its $100 million-plus stash), it does not promote itself to the general public as a profit-making business.
That said, I do agree with you about the many failings of your former church. It has so far failed to make real inroads with conservative Catholics and evangelical Christians it wishes to ally itself with. The word "Mormon" is not completely removed from the vocabulary of the media when discussing your former church. It has been unable to completely hide its history from view, including how Joseph Smith claimed he came up with the Book of Mormon; how it has treated African-Americans in the past (and sometimes still today); polygamy; its previous temple ceremony that included the gesture of (I think) strangulation if those ceremonies were to be revealed to the general public; and so much more.
No, the LDS church is really a failure and a flailing entity looking for allies in a deepening sea. But, as I said at the top (and GNPE noted earlier), it cannot be compared to business branding since publicly your former church doesn't identify itself as a business.
I agree. The trouble with the rebrand is that it's not going to get the church very far with the sort of conservative Christians they want to recruit. And they are going to start to lose the people who are looking for something different (i.e. the BoM, modern prophets, eternal marriage, etc.) and who might otherwise be attracted to the church.
As for the "most famous brand" in every state -- I would go with Mormon, Inc. for Utah.
According to financial analysts, "the" church is worth 260+ BILLION. With cash reserves at 2+ billion. Largest private landowner in Florida and a stock portfolio worth 100 Billion.
Simple typo. Our names for big numbers really suck, especially billion and trillion. Million and billion get confused all the time. Billion and trillion sometimes get swapped.
Million and thousand almost never get swapped. Having a one letter difference between million and billion is just asking for trouble.
As for numbers bigger than a trillion, we might as well just call them all "gazillion." Hardly anyone has any idea how big they are anyway.
Scale of various numbers: $1 thousand in $100 bills will fit in a wallet. $1 million will fit in a backpack (about 22 pounds) $1 billion will just about fill a tractor-trailer (22,000 pounds), $1 trillion will fit in a somewhat longer than normal freight train.
As of 2023, the face value of all the $100 bills in circulation is $1.89 trillion. Two freight trains could carry all of it.
Gordon B Hinckley was spot on about Mormon. It was too established to change. The church was stuck with it. Just be happy they aren’t calling us something else.
Gordo had more common sense than Russ. Russ never really lived in the real world. He lived in the specialized world of the surgeon. He was very good at it. He was the master of his bubble.
He’s pretty lousy at dealing with the world and running an organization that has to exist in it. His massive temple announcements and name change demands only make the church look more ridiculous than it is.
Mormon isn’t going away. It will creep back as soon as Russ is gone.
> Gordo had more common sense than Russ. Russ never > really lived in the real world.
LOL
You think Gordon Hinckley "lived in the real world?" He went straight from his mission to a job working for the church, where, with the exception of a year or two in the late 1940s, he spent the rest of his career. He had far less worldly experience than Nelson.
Nelson's problem is that he did not spend his whole career doing public relations for the church like Hinckley, who became an expert at "spin," as it is euphemistically called.
Edited 1 time(s). Last edit at 01/19/2025 11:50PM by Lot's Wife.