Posted by:
helemon
(
)
Date: May 20, 2011 12:25AM
"The group members had gone too far, given up too much for their beliefs to see them destroyed; the shame, the economic cost, the mockery would be too great to bear. The overarching need of the cultists to cling to those beliefs seeps poignantly from their own world: From a young woman with a three-year-old child: 'I have to believe the flood is coming on the twenty-first because I've spent all my money. I quit my job, I quit computer school.... I have to believe.'" in Influence, the Psychology of Persuasion, by Robert Cialdini
For members to accept that the church is false they have to accept that they have wasted their time talents and resources on a fraud.