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Date: August 30, 2021 09:02PM
https://en.wikipedia.org/wiki/BYU_Cougars"All teams are named the "Cougars", a name that was first introduced by Eugene L. Roberts in the 1920s, initially only applied to the football team. In 1924, live cougar kittens named Cleo and Tarbo were brought to BYU and used as its mascots. In 1930, Tarbo died and Cleo was sent to the Hogle Zoo in Salt Lake City.[5] By the 1950s all sports teams were known as the Cougars and it was decided that having a person in a costume was a better mascot form than live animals."
And this from Wisconsin
https://www.buckys5thquarter.com/2021/4/17/22389132/why-your-mascot-sucks-brigham-young-university-cougars-cosmo"In 1923 the cougar was named BYU’s mascot when Eugene L. Roberts, a coach and faculty member, made the suggestion. He recommended the cougar because it was native to the state of Utah and it exemplified the traits that he hoped the school’s athletes would have.
A few of the traits Roberts was considering were strength, quickness and most important, beauty...? Not exactly one of the more important traits I can think of when it comes to student athletes."